The Barunii woman is not one who lends herself to society’s stereotypes.She knows her mind. She decides when she wants to conform and when to stand her ground. She has a core of immeasurable strength that manifests itself in many different ways.

Our Purpose

Our mission is to introduce the Barunii woman to a sophisticated, ever-evolving world of beauty. We aim to empower her with the ability to make informed beauty choices, supported by unbiased expert advice and a carefully curated range of beauty solutions to cater to her unique needs.

Our Belief

Barunii stands for a strong, new narrative in beauty, one that exalts all expressions of individualism. We believe there is no single template for beauty. Each woman is uniquely beautiful and we would like to partner in her journey to find and enhance it.

Our Difference

We make beauty effortless. We offer you the luxury of choices between what is good for you and what’s good for you.We want you to experience the joy of discovering beautiful products that seem to be crafted keeping you in mind. We firmly keep out the chaos of the marketplace and boudoir, crowded with bottles and tubes and jars.

'Beauty' To Us

Beauty comes from being on a first name basis with ourselves. It lies in self-discovery. It can be found in the joys of a lazy, herb-soaked bath and long-stemmed wine glasses. In sensual beauty regimes, well-loved skin, hair and bodies. In belly laughs and nostalgia. In tickling or travelling or tucking in – experiences that open our eyes to wonder.

Editorial Integrity Is The Breath Of Life For Us At Barunii.

We believe in bringing to our viewers an unbiased opinion of the beauty products and services to enable our readers to make an informed choice.

We do not deny that all the opinion pieces in the editorial are influenced by our own values and beliefs on love, life and beauty.

We Do Not accept any gratification in kind or cash from any beauty brand or organization to write about their product or services in favourable light. However, from time to time, we do invite brands to speak about their new innovations or services that we believe will benefit our readers. Such occasional spaces will be featured under ‘Guest Speaker’ of our editorial section.

Kiran Singh
Founder & CEO

"Beauty is not confined to any single narrative.

Kiran has over 18 years of experience in brand marketing and general management with leading beauty and lifestyle brands. Always passionate about beauty, on completing her business management degree in 1998, Kiran went on to work with famous beauty and lifestyle brands such as L’Oréal, Kaya Skin Care and Shoppers’ Stop. After 18 years of corporate life, she decided to get off this journey and launch her own beauty online store with Barunii and endow it with values that also mirror her own.

Barunii is her brainchild that brings the transformational power of beauty closer to the modern, thinking woman.

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